The title alluding to eternity appears somewhat far-fetched at first sight. It refers to the concept of tradition. The Latin word "tradere" means pass on and bequeath. History teaches us that certain things disappear, whilst others remain or return. We should think about old things, whilst preserving and passing on those that are good. Cut out the unpractical and inhuman things and develop those that are tried and tested.
The Locher family has kept its tradition. This means two things: striving for the quality, care and individual character of the beer has always remained constant. How this was achieved was and is subject to times of change. Continuous renovations and modernisation in the constant search for quality is part and parcel of the life of the Locher tradition. This life ensures that it survives fierce competition. The "eternal", or at least the long-term, is what Brauerei Locher AG is aiming for.
The pilot Walter Mittelholzer flew over Brauerei Locher AG in 1924. A photographer accompanying him secured these shots for us.